Evaluation Of Lip Syncing Task.

What are you most happy with in your lip syncing task and why? 
I am most happy with the precision of our lip syncing, with the visual clips to the separate audio track. This proved to be quite difficult in the process of  putting the video together. The image was either to fast for the audio or too slow, by using the image of the wave forms and the audio from the clip we were able to successfully sync the audio and clips. 
Another part of the task that i am most happy with is the different shots we used, the fist main shot is a medium shot of the two boys throughout the video. The second shot we used was the walking shot, which was when the girl (devki) was walking towards the camera whilst singing, I enjoyed filming this shot and I think it came out very well. One of the most liked shots was the spin around shot, we used it twice, once where there was a clip of one girl (me) lip singing and the camera is going around me whilst the long note is playing out. We also used it at the end when we see two girls dancing at the end as the music was fading out and we though people dancing would be appropriate as there was no singing. 

Lady Gaga, Born This Way: Market Strategy

Born This Way is the second studio album by American recording artist Lady Gaga. 

"Born This Way" was released as the album's lead single on February 11, 2011.

The album was formally released on May 23, 2011 by Interscope Records. 

Inspired by a variety of modern social topics, the songs featured on the album include themes of freedom, attitude, sexuality and religion, amongst others. Musically, the album was highly influenced from contemporary pop music from the 1980s and 1990s yet is also notable for the incorporation of several other musical genres, including the use of elements of heavy metal and opera.

The single was released before the album was released. 

Two months later, at the 2010 MTV Video Music Awards, she announced the album's title, declaring that she had promised that she would reveal it if she won that award. This revelation was followed by Gaga singing a few lines from the title song: "I'm beautiful in my way, 'cause God makes no mistakes; I'm on the right track, baby, I was born this way.” She revealed the album's cover artwork on April 15, 2011 on Twitter. Born This Way was met with negative reception from the Lebanese government, who considered it to be offensive and mocking of Christianity. The album was temporarily banned in Lebanon until June 9, when the government lifted the ban.

http://www.ladygaga.com/bornthisway/

She used her website to promote the album, by advertising limited editions of her new album ‘born this way’. 

http://www.facebook.com/ladygaga

http://twitter.com/#!/ladygaga

She also used Facebook links and Twitter to promote the album. 

Lip Syncing Task

This is our lip sync video we made using final cut. The song was of our choice also where we filmed it was our choice. When we were editing the clips and syncing the audio to the image we found it particularly difficult but I think overall we successfully achieved what we wanted our lip syncing video to be.

Research Task: Lady Gaga

Background Information on Artist:

Name: Stefani Joanne Angelina Germanotta (better known by stage name - Lady Gaga)

Born:  March 28 1986, New York

Age:   25 years old

Career Began: 2005

Genre: Pop, Dance

Record Labels

After performing in the rock music scene of New York City's Lower East Side in 2003 and later enrolling at New York University's Tisch School of the Arts, she soon signed with Streamline Records, an imprint of Interscope Records. During her early time at Interscope, she worked as a songwriter for fellow label artists and captured the attention of recording artist Akon, who recognized her vocal abilities, and signed her to his own label, Kon Live Distribution.

Lead Single - 'Born This Way'

"Born This Way" was released as the album's lead single on February 11, 2011.The single was released before the album was released. Two months later, at the 2010 MTV Video Music Awards, she announced the album's title, declaring that she had promised that she would reveal it if she won that award. This revelation was followed by Gaga singing a few lines from the title song: "I'm beautiful in my way, 'cause God makes no mistakes; I'm on the right track, baby, I was born this way.” 

Many comments were made about the song ‘Born This Way’ shared a lot of similarities with Madonna’s Express Yourself" and "Vogue”. Even Madonna's brother, Chris Ciccone, got in on the action, saying that he too recognized the similarities.

Album Release 
Born This Way is the second studio album by American recording artist Lady Gaga.Inspired by a variety of modern social topics, the songs featured on the album include themes of freedom, attitude, sexuality and religion, amongst others. Musically, the album was highly influenced from contemporary pop music from the 1980s and 1990s yet is also notable for the incorporation of several other musical genres, including the use of elements of heavy metal and opera. She revealed the album's cover artwork on April 15, 2011 on Twitter. 'Born This Way' was met with negative reception from the Lebanese government, who considered it to be offensive and mocking of Christianity. The album was temporarily banned in Lebanon until June 9, when the government lifted the ban.

Advertising/Promotion/Distribution

She used her website to promote the album, by advertising limited editions of her new album ‘Born This Way’. She also used Facebook links  and Twitter to promote the album. 

Lady Gaga has managed to hold on to the official UK album chart top stop with her new album 'Born This Way'. The album has already become the fastest selling number 1 of 2011 and has helped Gaga push past 3 million sales mark in the UK after sales figures to that of her debut album 'The Fame'. 2 million CD copies were made and sent out to the retailers. Gaga sold over 1 million copies in the first week.