In June 1997 Britney pitched to various record labels, after finally being signed by Jive Records at the age of 16.
From 'Baby one more time' |
From 'Baby one more time' |
From the single 'Crazy' |
From the single 'Crazy' |
'Oops i did it again' was the next hit single from the album. The video to this song showed a much more sexualised Britney. It was also a change from her previous videos in which she was dressed as someone, catholic schoolgirl/ waitress and then changed into a crop top and baggy trousers.
In 2001 her videos became more narrative and this showed Britney as a more matured woman, 'Lucky' and 'I'm not a girl, not yet a woman.' This also allowed her to change her voice from a 'pop voice' to a more adult and recognizable voice. These screen grabs on the right are taken from the video 'I'm a slave for you' which was released in 2001. Many of her videos from 2000-2004 show her as a sexualised woman, other songs include 'Overprotected', 'Toxic', 'Piece of me', 'Womanizer' and many others. As she became more famous her videos were of a higher budget and included stunts and better settings. Shown in the screengrab on the right below. From 'Toxic' to 'Piece of me' Britney had changed in her videos from being very very sexualised to a less sexualised woman after her rehab and children.
These are screengrabs from toxic, the first two at the top and the bottom two are screengrabs from Piece of me.
Her most recent video 'I wanna go' is a narrative based video with some elements of performance. This is her newest song and shows how she is still continuing to be successful in her own way. Here are some screengrabs on the left.
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