Friday, 9 December 2011

Evaluation Task 1 - In what way does your media product use, develop or challenge forms and conventions of real media products? (i.e music videos)

(Numbering left to right)
1. This shot shows the relationship between the lyrics and visuals. It does this by showing the couple sharing a loving moment with the audience, whilst the lyrics read 'Its always better when we're together.' This portray's the link between the visuals and lyrics to the audience clearly. 
2. This shot display's how the record company would want the artist to be represented. It does this by showing the artist is comfortable in a natural environment, we can see he is comfortable by the way he is holding the guitar. The guitar is also displayed on his album cover and magazine advert, which are also in natural surroundings, which appeals further to the record company, Brushfire Records.
3. We can tell what type of music genre is being displayed in this shot as the acoustic guitar is the main aspect of the frame. Also his clothes suggest the genre is soft rock as they are casual and simple.
4. This particular shot of the guitar shows intertextual reference to James Morrison's video 'You make it real'. This close up of the artist playing the guitar, shows that the artist has talent and plays it throughout the video.
5. This close up of the artist singing shows good use of camera as we created this shot by using a low angle on the artist so the audience would stay focused on his expressions and singing.
6. This shot focuses on the lighting, we used a lamp and the actual main light in the bedroom to make it brighter. We also opened the curtains and used an tall powerful light that made a big difference to the shot. this shot is where the sun fades into the light bulb into the bedroom scene.
7. The mise-en-scene in this shot links with the genre again as the setting is all natural and we can see all of him showing him in casual clothes, emphasising how simple the genre and he is.
8. This is a shot from one of  Jack Johnson's videos. This is a similar shot to shot number 4 as it is a low angle and is focusing on himself rather than the surroundings. Also this shot is a behind the scenes shot, we also include many behind the scene shots of our video. This was an inspirational shot.
9. This is taken from the music video called 'who says' by John Mayer. This shot is a picture of him and friends, we tried to replicate this affect by putting in still images into our video with our artist in it. 

Evaluation Task 1 - Part Two

1.  This shot from James Morrison's video 'I wont let you go' shows the link between lyrics and visuals. This is because we see James Morrision lying next to a girls holding her hand whilst the lyrics read 'i wont let you go' this visually emphasises those lyrics.
2. Here we can see the artist playing the guitar in what seems to be his home, his body language suggests he is quite relaxed whilst playing the guitar. This implies he is a very laid back 'down to earth' guy which fits with the record company.  
3. This shows the music genre by the acoustic guitar being played by the artist and the microphone in whilst he is singing into. These are the only props or instruments being used, which we can infer from that it is a specific music genre.
4. This close up of the artist singing into the microphone shows intertextual reference to other similar genre music videos as it aims to show emotion of the song coming from the artist.
5. This extreme close up of the artist frames him in the centre of the shot and also blurs the background so the audience can see the artists face whilst he is singing. They can see the emotion from the song and this gives the shot a personal touch as the audience would feel he is connecting directly with them. 
6. The video for 'Broken Strings' is shot a a hotel room. This establishing shot shows that the room is well lit and we can clearly see everything in the room. This shot aims to create a reflective shot to then show the female artist on the other side of the room.
7. This is another shot from the video 'You make it real' by James Morrison. This shot shows good mise-en-scene in perspective with the meaning of the song. The shot looks gloomy and grey representing sadness, also the artist is sitting alone on the stage this shows that he feels lost.
8. This is one of our inspirational shots, this is of James Morrison again from the video 'Broken Strings'. He is framed to the side of the shot however it is still a close up of him. We did this in our video as well from 0:12-0:15 he is framed to the side of the shot and it is a close of him singing the first verse.
9. Another inspirational shot here is from John Mayer's video 'Waiting on the world to change'. This shows a partly frontal and side view of the artist, we created a similar shot of our artist from 0:58-1:02. The camera is focusing on the side of his face however we are still able to see part of the front of his face. 

Evaluation Task 2 - How effective is the combination of your main product and ancillary texts?

Evaluation task 2

Evaluation Task 3 - What have you learned from your audience feedback?

Positive Feedback of our music video:
Negative Feedback of our music video:
Positive Feedback of our Digipak and Magazine advert:

As we have improved the inside panel of our digipak comments from 3:04-3:22 do not reflect our new digipak feedback. Once we improved our digipak the feedback we received was that it looked more professional and that the inside panel of the hands, linked with the single we were promoting from the album, 'Better Together'. People also felt that a bigger and bolder font for the front cover made it more obvious to who the artist was and the name of the album, they also liked the fact that they could see the spine much more clearly.

Friday, 2 December 2011


When I created this magazine advert I made sure I used the same effects as I did with the digipak. This is so you can clearly see the link between the two.


This is the second version of the digipak. I created another version because I wanted to see if my audience preferred the first version or the second one. This particular digipak links with our magazine advert also. I used the same piture for both the magazine advert and the digipak, as I found that many other artists do this when promotoing their album. Also on the firstone we did we didnt link the digipak and magazine advert picture. By using our audience research we will determine which will be the final one.

Final Digipak - 4 panel

This is my final digipak. I decided to keep it as four panels. The front cover is a photograph of the artist playing his guitar which is simple yet effective as it enables the main focus to be on him. It also portrays his passion for music and his guitar. Using Adobe Photoshop I added a 'cutout' effect onto the image, which gave was able to enhance the colours. I kept the fonts very simple to represent the artists character and genre of music and also so that it was clear and readable. The bottom right panel is where the CD will be placed. We thought this fit in well with the shape of guitar. For the left inside panel we decided to place a photograph of a couple holding hands to signify togetherness. The couple used for the photograph also feature in our video.

Photographs for Digipak

Above is a slideshow of a few photographs that we took for our inside cover for our digipak. We used the same couple as were used in parts of our video. We did this to create a link between our digipak and video.

Rough cut