Saturday, 19 November 2011

Vernallis analysis of a music video

I chose to analyse this particular music video because it was one of the many videos that inspired many of our shots in our final cut of 'Better Together'. 

Narrative: There are two locations for the narrative sections of the video, however one location is more obvious than the other. One of the locations is a church, which we straight away associate with a wedding. The mise-en-scene in these shots clearly shows it is a wedding. By the expression on the man's face we can see that something is not quite right at the wedding. The shot below shows the artist sitting alone at a bar, which is the second location for the narrative sequence. This shot suggests that he should be at the wedding and they are waiting for him to arrive. 

These two shots in the narrative sequence show that he hasn't gone to his wedding and the people at the church are now packing up. There are various transitions between the bar scene and the church scene. The narrative cuts between the performance and the different narrative scenes.
Editing: This shot on the right shows the artist playing the guitar in the video, this is towards the beginning of the song, this shot corresponds with the music as there is a guitar piece at the beginning. This second shot of his performance on the left gives us a clearer view of him as the artist, but however still keeps a sense of the character as he is wearing the same clothes. The editing keeps a good flow of continuity as we always see the artist singing every part of the song as well as the cuts to and from the narrative part. However in one of the bar shots we see him singing in what we think should be the narrative which can confuse the audience to which part is the narrative and performance. 

Camera Movement and Framing:
Most of the frames in the performance part of the video the artist is framed on the side of the whole frame. Here are some examples of how this is done throughout the video: 

The narrative part of the video is framed differently from the artist, most of the shots are medium shots and the characters are kept quite central to the frame, whereas the artist is framed to the side. his is how we can differentiate between the narrative scenes and the performance scenes. These are some shots from the narrative scene where framing distinctively shown to be different: 
Diegesis: The story portrayed throughout the video I didn't understand straight away as I saw some of the shots from the narrative looked like the performance shots. For example this particular shot where he lip sings in the narrative as apposed to just the performance: 
We can see the story progressing through the linked shots of the church and the bar of where he is for most of the video. Towards the end of the video we see the two narratives come together at the bar which confirms the audience's view of what story the narrative was telling. Here is the shot that shows this: 

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