Wednesday, 29 June 2011

Lady Gaga, Born This Way: Market Strategy

Born This Way is the second studio album by American recording artist Lady Gaga. 
"Born This Way" was released as the album's lead single on February 11, 2011.
The album was formally released on May 23, 2011 by Interscope Records. 

Inspired by a variety of modern social topics, the songs featured on the album include themes of freedom, attitude, sexuality and religion, amongst others. Musically, the album was highly influenced from contemporary pop music from the 1980s and 1990s yet is also notable for the incorporation of several other musical genres, including the use of elements of heavy metal and opera.

The single was released before the album was released. 
Two months later, at the 2010 MTV Video Music Awards, she announced the album's title, declaring that she had promised that she would reveal it if she won that award. This revelation was followed by Gaga singing a few lines from the title song: "I'm beautiful in my way, 'cause God makes no mistakes; I'm on the right track, baby, I was born this way.” She revealed the album's cover artwork on April 15, 2011 on Twitter. Born This Way was met with negative reception from the Lebanese government, who considered it to be offensive and mocking of Christianity. The album was temporarily banned in Lebanon until June 9, when the government lifted the ban.

She used her website to promote the album, by advertising limited editions of her new album ‘born this way’.
She also used Facebook links and Twitter to promote the album. 

No comments:

Post a Comment