Background Information on Artist:
Name: Stefani Joanne Angelina Germanotta (better known by stage name - Lady Gaga)
Born: March 28 1986, New York
Age: 25 years old
Career Began: 2005
Genre: Pop, Dance
Record Labels
After performing in the rock music scene of New York City's Lower East Side in 2003 and later enrolling at New York University's Tisch School of the Arts, she soon signed with Streamline Records, an imprint of Interscope Records. During her early time at Interscope, she worked as a songwriter for fellow label artists and captured the attention of recording artist Akon, who recognized her vocal abilities, and signed her to his own label, Kon Live Distribution.
Lead Single - 'Born This Way'
"Born This Way" was released as the album's lead single on February 11, 2011.The single was released before the album was released. Two months later, at the 2010 MTV Video Music Awards, she announced the album's title, declaring that she had promised that she would reveal it if she won that award. This revelation was followed by Gaga singing a few lines from the title song: "I'm beautiful in my way, 'cause God makes no mistakes; I'm on the right track, baby, I was born this way.”
Album Release
Born This Way is the second studio album by American recording artist Lady Gaga.Inspired by a variety of modern social topics, the songs featured on the album include themes of freedom, attitude, sexuality and religion, amongst others. Musically, the album was highly influenced from contemporary pop music from the 1980s and 1990s yet is also notable for the incorporation of several other musical genres, including the use of elements of heavy metal and opera. She revealed the album's cover artwork on April 15, 2011 on Twitter. 'Born This Way' was met with negative reception from the Lebanese government, who considered it to be offensive and mocking of Christianity. The album was temporarily banned in Lebanon until June 9, when the government lifted the ban.
Advertising/Promotion/Distribution
Many comments were made about the song ‘Born This Way’ shared a lot of similarities with Madonna’s Express Yourself" and "Vogue”. Even Madonna's brother, Chris Ciccone, got in on the action, saying that he too recognized the similarities.
Album Release
Born This Way is the second studio album by American recording artist Lady Gaga.Inspired by a variety of modern social topics, the songs featured on the album include themes of freedom, attitude, sexuality and religion, amongst others. Musically, the album was highly influenced from contemporary pop music from the 1980s and 1990s yet is also notable for the incorporation of several other musical genres, including the use of elements of heavy metal and opera. She revealed the album's cover artwork on April 15, 2011 on Twitter. 'Born This Way' was met with negative reception from the Lebanese government, who considered it to be offensive and mocking of Christianity. The album was temporarily banned in Lebanon until June 9, when the government lifted the ban.
Advertising/Promotion/Distribution
She used her website to promote the album, by advertising limited editions of her new album ‘Born This Way’. She also used Facebook links and Twitter to promote the album.
Lady Gaga has managed to hold on to the official UK album chart top stop with her new album 'Born This Way'. The album has already become the fastest selling number 1 of 2011 and has helped Gaga push past 3 million sales mark in the UK after sales figures to that of her debut album 'The Fame'. 2 million CD copies were made and sent out to the retailers. Gaga sold over 1 million copies in the first week.
Lady Gaga has managed to hold on to the official UK album chart top stop with her new album 'Born This Way'. The album has already become the fastest selling number 1 of 2011 and has helped Gaga push past 3 million sales mark in the UK after sales figures to that of her debut album 'The Fame'. 2 million CD copies were made and sent out to the retailers. Gaga sold over 1 million copies in the first week.
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